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The Cupertino Effect

The spell checker tool that is an integral feature of word processing programs like Microsoft Word has been a joy for bad spellers everywhere, but it has its flaws.

The ‘Cupertino effect’ is a term that was coined to refer to the spell checker’s annoying habit of occasionally replacing correctly spelled words that are not in its dictionary with a different, often wildly wrong, word. It is named after the fact that some older spell checkers used to replace the English word ‘cooperation’ with ‘Cupertino’ (a California city), because its dictionary had only the hyphenated variant, ‘co-operation.’

Most of the time errors like this are just a minor irritation, but when important documents aren’t carefully proof-read after running a spell check, embarrassing – and potentially even dangerous – errors can slip by. This can happen even more easily when people are writing in a language other than their mother tongue and may be relying more heavily on a spell checker.

Even with all the technology at our disposal, sometimes you just can’t beat the human touch!

Photo Source: https://slate.com/human-interest/2014/07/autocorrect-fails-how-and-why-to-turn-off-word-prediction-on-your-phone.html

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