Numerous activities take place at the Egremont Crab Fair, which has been held in England’s Lake District since 1267. One of them is the Gurning Festival, in which people compete to see who can pull the most hideous faces. Contestants place their face through a horse-collar and make the most awful faces they can. There are women’s and men’s events, and the competition is fierce!
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https://www.bbc.co.uk/newsround/41282197