‘Bad’ words are a mainstay of both humour and social commentary, and most of us know a lot of them, from words that are so taboo we’re not supposed to use them at all, to words that we only take out for special occasions, often when tempers are running high.
‘Bad’ words often started out as neutral or even good words. Over time, having become associated with negative connotations, they’ve gone through a process known as ‘pejoration’, gradually coming to be so linked with negative things that they become irredeemable.
Pejoration is found in all languages. In English, there is a marked tendency for words associated with women, that once had a positive or neutral connotation, to undergo a process of pejoration, becoming insults or taboo words. In English, many more ‘bad’ words relate to women than to men, with many – ‘fishwife’ and ‘prima donna’ for example – having originally simply referred to a woman’s role at work or in society.
The name ‘Karen’ – until recently a perfectly ordinary name with no particular connotations at all – has undergone a remarkably fast process of pejoration and is now associated with a popular negative stereotype of a particular type of women. Once one of the most popular names for girls, it has seen a rapid decline in popularity, as parents don’t want to saddle their daughter with a name with such negative connotations.
Perhaps there is some slight comfort to be found in the fact that when a word really goes bad, it sometimes becomes gender-neutral too. The term ‘diva’, which originally referred to a female opera singer, came to be used to refer to women who were unreasonably demanding, but in recent years is increasingly often applied to men, while a quick trawl through social media gives witness to the slow rise in males being referred to as ‘male Karens’ or even simply ‘Karens’ alongside their sisters.
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